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Introduction: The Evolving Landscape of Online Gambling Regulation The rapid digitalisation of online gambling has transformed the betting industry, providing unprecedented access and convenience to players across the UK. Yet, with this growth comes mounting concern over gambling-related harm, particularly for vulnerable users. As gambling operators...

In an era where user experience (UX) dominates digital success metrics, understanding how audiences interact with products before launching has become a critical component for developers and marketers alike. Traditional testing methods — involving lengthy registrations, complex testing frameworks, and delayed feedback — often hinder...